Porsche Design

The new motion series - highest performance meets the beauty of simplicity.

We made a film to stage the new Motion Series by Porsche Design. This outstanding collection can be described as a unique and extraordinary manifesto of the Porsche Design brand philosophy which is characterized by perfectly combining the form and function of a design object. Celebrating the purist style that is expressed by way of modern and linear eyewear shapes, emphasized by a play of chromatic contrasts. The inspiration for our film: The hinge with an air space that is inspired by the wheel rim of the legendary Porsche 911 Turbo and embodies the same lightness in terms of the materials.

Project information
Idee & Treatment
Creative Direction
 
Production House: HERE Film

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