The full power of a brand promise is condensed in a claim.

Claims or slogans can be as diverse as the language in which they are written. Some arise from a direct positive brand experience and find their form in a well-known saying. Others are derived from a very specific competitive advantage. Whatever form they take, claims are perfect tools to differentiate, to sharpen the profile of a brand, to put emotion into words. A good claim captures the essence of a company and explains why it is unique in an entertaining way. 

The development of an effective claim is very close to art. Despite all the important strategic preparatory work, it is the flash of inspiration and the idea that makes the difference. 

A claim always works in two directions. Outwards, towards the consumers a brand wants to reach.  And inwards, to the company and its employees. Quite a few of our claims have become part of the everyday language used by our customers' employees. Like ‘Have sun!’ from IBC SOLAR. This claim is now the company's established call to action.

Life sounds brilliant

Siemens Audiology

Have sun!

IBC SOLAR

Leidenschaft ist unser Strom

heinemann elektro

Mit den Besten arbeiten

freelance

Nur die besten

Berater.de

Leading leaders

Jan Messutat Coaching

Someone has to fly ahead

HeliService

Love is all you eat

SingSang Sauce

Dogs on a mission

K9 Experts

Life is heart

Lell Stiftung

Alles lässt sich regeln

iHaus

Perfect Vision. Maximum driving performance

Vision Drive

Croissant,
Café,
Éclaire,
C’est Dompierre

Boulangerie Dompierre

Being organic is our nature

Naturland

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